{"id":1108,"date":"2021-01-26T13:32:05","date_gmt":"2021-01-26T19:32:05","guid":{"rendered":"https:\/\/a4cb.org\/?post_type=stories&#038;p=1108"},"modified":"2021-03-04T14:18:44","modified_gmt":"2021-03-04T20:18:44","slug":"charboys","status":"publish","type":"stories","link":"https:\/\/a4cb.org\/es\/client-stories\/charboys\/","title":{"rendered":"Charboy\u2019s"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cAllies for Community Business ha apoyado a nuestra compa\u00f1\u00eda con ayuda en el pago de pr\u00e9stamos, asesor\u00eda y conexiones de empresa a empresa\u201d<\/p><cite>Pamela Jones<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTodo comenz\u00f3 con una receta familiar de salsa BBQ\u201d, dice Pamela Jones, due\u00f1a de International House of Sauces &amp; Seasonings, \u201cuna receta de mi padre que no quiso compartir. Sab\u00eda que quer\u00eda usar esa salsa como base para un negocio y fue muy dif\u00edcil esperar hasta que estuviera listo para contarle el secreto a la pr\u00f3xima generaci\u00f3n\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pamela comenz\u00f3 seriamente a tratar de convencer a su padre de que compartiera la receta cuando se retir\u00f3 del ej\u00e9rcito despu\u00e9s de 18 a\u00f1os. Le llev\u00f3 cuatro a\u00f1os, durante los cuales trabaj\u00f3 para una organizaci\u00f3n que brindaba formaci\u00f3n laboral a mujeres. Finalmente, con la receta en mano, comenz\u00f3 a experimentar con la salsa en su cocina, cambi\u00f3 algunos ingredientes para reducir el sodio y los az\u00facares y prob\u00f3 diferentes ingredientes naturales para a\u00f1adir su propio sabor. Pamela pas\u00f3 un a\u00f1o en una cocina comercial y trabajando con un laboratorio. Tambi\u00e9n perfeccion\u00f3 otras recetas, escribi\u00f3 su plan de negocios, dise\u00f1\u00f3 el logotipo de Charboy\u2019s y comenz\u00f3 a ofrecer degustaciones en supermercados locales por las noches y los fines de semana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLas ventas crecieron poco a poco\u201d, explic\u00f3 Pamela, \u201cpero necesitaba una inyecci\u00f3n de capital para pasar al siguiente nivel de producci\u00f3n. Incluso con mi variedad de experiencias de vida, mi enfoque met\u00f3dico para sentar las bases de un gran producto y un par de a\u00f1os de ventas s\u00f3lidas, ning\u00fan banquero quiso hablar conmigo\u201d, se\u00f1al\u00f3. \u201cFinalmente, el Centro de Desarrollo Empresarial de Mujeres me refiri\u00f3 a Allies for Community Business. El proceso de pr\u00e9stamo fue r\u00e1pido y f\u00e1cil y pronto tuve $12,000 para expandirme\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pamela recibi\u00f3 tres pr\u00e9stamos m\u00e1s de Allies for Community Business despu\u00e9s de eso. Su pr\u00e9stamo de $70,000 en 2015 le permiti\u00f3 desarrollar la capacidad para cumplir con las \u00f3rdenes de compra m\u00e1s grandes que ten\u00eda con los principales minoristas como Jewel, Kroger, Mariano\u2019s y Whole Foods. La marca Charboy\u2019s ha crecido como un reconocido proveedor de productos gourmet y de calidad que son m\u00e1s bajos en sodio y az\u00facares en comparaci\u00f3n con la mayor\u00eda de las grandes marcas de su categor\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pamela contribuye con su \u00e9xito empresarial a tener la capacidad de implementar. \u201cTener una idea es f\u00e1cil, pero implementarla es dif\u00edcil\u201d, explic\u00f3. Si bien el negocio ha sido excelente, a\u00fan existen desaf\u00edos. \u201cSiempre estoy buscando empleados que sean visionarios y tengan una visi\u00f3n real para ayudar al \u00e9xito de los negocios\u201d, dijo. Pamela tambi\u00e9n se ha dado cuenta de que para que un emprendedor tenga \u00e9xito tiene que reconocer sus limitaciones. \u201cNo puedes hacerlo todo, tienes que darte cuenta de tus limitaciones y colaborar con aquellos que tienen la experiencia que t\u00fa no tienes\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pamela contin\u00faa haciendo crecer su empresa y hace conexiones fundamentales a trav\u00e9s de oportunidades de asesor\u00eda y formaci\u00f3n empresarial. En 2018-2019, fue miembro de la segunda cohorte de Allies for Community Business\u2019s Neighborhood Entrepreneurship Lab, un programa que conecta emprendedores con inversionistas y asesores que trabajan como una cohorte durante nueve meses para hacer crecer sus empresas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Actualmente, las salsas Charboy\u2019s est\u00e1n disponibles en m\u00e1s de 450 supermercados importantes en todo el medio oeste y en l\u00ednea a trav\u00e9s de Amazon. Charboy\u2019s depende en gran medida de las ventas de los supermercados, t\u00edpicamente impulsadas por demostraciones de alimentos en vivo. Sin embargo, cuando la pandemia golpe\u00f3, Charboy\u2019s no pudo realizar demostraciones de su producto en muchos supermercados. \u201cSin las demostraciones nos hemos volcado a otras alternativas para sostener las ventas\u201d, dijo Pamela. Este giro incluy\u00f3 la realizaci\u00f3n de m\u00e1s demostraciones de cocina en video, la creaci\u00f3n de una tienda online en Amazon y el aumento de las ventas a trav\u00e9s de sus plataformas de medios sociales existentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A lo largo de la pandemia, Allies for Community Business ha seguido trabajando estrechamente con Pamela. \u201cAllies for Community Business ha apoyado a nuestra compa\u00f1\u00eda con el alivio del pago de pr\u00e9stamos, asesor\u00eda y conexiones de negocio a negocio a trav\u00e9s del Programa Samuel Adams Brewing the American Dream\u201d, dijo Pamela. Mientras Charboy\u2019s contin\u00faa encontrando formas de innovar durante estos tiempos dif\u00edciles, el empuje de Pamela sigue siendo m\u00e1s fuerte que nunca.<\/p>\n","protected":false},"featured_media":1467,"template":"","services":[26,23],"industries":[36],"class_list":["post-1108","stories","type-stories","status-publish","has-post-thumbnail","hentry","services-asesoria","services-prestamos","industries-alimentos-bebidas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Charboy\u2019s &#8226; Allies for Community Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/a4cb.org\/es\/client-stories\/charboys\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Charboy\u2019s &#8226; Allies for Community Business\" \/>\n<meta property=\"og:description\" content=\"\u201cAllies for Community Business ha apoyado a nuestra compa\u00f1\u00eda con ayuda en el pago de pr\u00e9stamos, asesor\u00eda y conexiones de&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/a4cb.org\/es\/client-stories\/charboys\/\" \/>\n<meta property=\"og:site_name\" content=\"Allies for Community Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Allies4CB\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-04T20:18:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/a4cb.org\/wp-content\/uploads\/2021\/01\/Pamela-Jones_Charboys-International-House-of-Sauces-Seasonings_11.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1297\" \/>\n\t<meta property=\"og:image:height\" content=\"802\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Allies4CB\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/a4cb.org\\\/es\\\/client-stories\\\/charboys\\\/\",\"url\":\"https:\\\/\\\/a4cb.org\\\/es\\\/client-stories\\\/charboys\\\/\",\"name\":\"Charboy\u2019s &#8226; Allies for Community Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/a4cb.org\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/a4cb.org\\\/es\\\/client-stories\\\/charboys\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/a4cb.org\\\/es\\\/client-stories\\\/charboys\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/a4cb.org\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/Pamela-Jones_Charboys-International-House-of-Sauces-Seasonings_11.jpg\",\"datePublished\":\"2021-01-26T19:32:05+00:00\",\"dateModified\":\"2021-03-04T20:18:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/a4cb.org\\\/es\\\/client-stories\\\/charboys\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/a4cb.org\\\/es\\\/client-stories\\\/charboys\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/a4cb.org\\\/es\\\/client-stories\\\/charboys\\\/#primaryimage\",\"url\":\"https:\\\/\\\/a4cb.org\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/Pamela-Jones_Charboys-International-House-of-Sauces-Seasonings_11.jpg\",\"contentUrl\":\"https:\\\/\\\/a4cb.org\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/Pamela-Jones_Charboys-International-House-of-Sauces-Seasonings_11.jpg\",\"width\":1297,\"height\":802,\"caption\":\"Pamela Jones , owner, International House of Sauces &amp; Seasonings in Chicago, IL February 26, 2013. 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