Tioana Smith has always been passionate about self-care and wellness. In 2014, she started working as a licensed esthetician. While in the beauty industry, she began her own self-care journey, focusing on physical activity, nutrition, and time spent in nature.
In 2018, Tioana left her job in corporate cosmetics to found her own wellness brand, Saucey Selfcare, which she opened in 2019.
“Saucey Selfcare is like a big umbrella of wellness products and also events and education,” said Tioana. Through her brand, Tioana sells wellness products like body balms and soaps, provides aesthetic services and cosmetic classes such as waxing and makeup classes, and organizes wellness activities like biking and hiking.
In 2022, Tioana received a small business loan from Allies for Community Business. “I am very grateful for it because this is my first loan, so this is really good for my credit.” said Tioana. Her loan allowed her to move into a new business suite and grow her inventory.
Looking forward, Tioana hopes to expand her product line to include scrubs, hair products, skincare, and apparel. On the wellness side of her business, she is planning nature retreats in the upcoming year. She is also in the process of getting her instructor license for esthetics to train aspiring estheticians.
“Taking care of yourself should be something that’s fun and you enjoy,” said Tioana. “And it doesn’t have to be a cookie cutter, it can be whatever you want it to be. I’m very excited to be able to offer as much as I offer to my clients and be able to educate. That’s what makes my brand different.”